I’d wanted to create a sea salt spray I could truly stand behind since I was 14. Years later, working as a young barber, I tried spray after spray but never quite got the look I wanted. That frustration became the starting point for STATIC™.

The Process

I began developing SEA SALT SPRAY in 2023. I tried and rejected countless samples, going back and forth on the formula rather than releasing something I wasn’t happy with.

I explored a texture powder too, but couldn’t find a version I felt strongly enough about. So I stayed focused on the product I knew I could stand behind.

Our Standard

We won’t release a product just to fill a gap in the range. If it doesn’t meet our standard, it doesn’t carry the STATIC™ name.

Engineered Aesthetics

For us, that means every ingredient should have a purpose. The formula, the look, the details: all considered. Nothing added just for the sake of it.